A first in its 45-year history, Intel has created a proprietary, global font to be used across all communications. Called Intel Clear, the font is the new, official Intel typeface as of April 2014. The font represents Intel's continued commitment to leading innovation in all areas of technology. With the average person spending 9 hours a day reading from a screen, Intel intends to help make the experience as clear as possible.
It looks similar with the font Clear Sans on Fontsquirrel, but it is not the same font. Look closely on both of them and you can notice the difference.
Designed by design agency Red Peak Branding and font studio Dalton Maag, the typeface is meant to work across all writing systems and media platforms.
The agency worked on the project for a year, coming up with a cleaner design that exemplifies its values of openness and friendliness through rounded strokes and soft angles. “If you look at the way the lowercase ‘a’ terminates, there’s a nice feature in the bottom of the stroke, a little like calligraphy pen lettering. We wanted the characters to have a human, friendly quality,” said Maag.
One of the challenges was ensuring it looked modern across different scripts. Another issue was ensuring it was optimized for different screen sizes and resolutions, from smartphones to tablets and computers. The third concern was having characters that meet the height restrictions of bounding boxes on gadgets; characters needed to be generous and relaxed to avoid looking too cluttered on small screens.
Work is still in progress on ‘Intel Clear’ and it currently has Latin, Greek and Cyrillic scripts available.
[via Design Taxi , Creative Review and Intel Newsroom, video via Intel]
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