The Oscars Reveal New Logo

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Recently (Dec. 17), The Academy of Motion Picture Arts and Sciences, more commonly known as The Oscars, introducing their new logo which will be used for the 86th awards, due to be held next March.

The rebrand has started as a thought two years ago and became reality with the help of  agency 180LA.
"We developed a visual identity that's as inspired by the Academy's heritage as it is by our future, including the much-anticipated opening of our Academy Museum in 2017", said The Academy Chief Marketing Officer, Christina Kounelias.

The new logo spotlights the Oscar from above – creating a triangular shape and uniting the "A" of the Academy with our iconic statuette. This design gives the Academy a presence in its own logo for the first time and underscores our efforts to support creative arts and sciences year-round.

Richard Harrington, head of design at 180LA, says the ‘A’ mark ‘visually pulls the whole brand together’. He adds, ‘We can invite other artists, photographers and film-makers to interpret the A shape as a visual constant through everything from poster design to magazine covers right down to something as simple as a business card.’

For more : http://www.oscars.org/imagination/

Laurensius Adi

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